On January 20th, the nation’s largest grocer made a pledge to sell healthier foods for more affordable prices. Walmart made the announcement with First Lady, Michelle Obama, who is an advocate for obesity prevention efforts nationwide.
The five main components of the plan are:
- Reformulating thousands of everyday packaged food items by 2015 by reducing sodium 25 percent and added sugars 10 percent, and by removing all remaining industrially produced trans fats.
- Making healthier choices more affordable, saving customers approximately $1 billion per year on fresh fruits and vegetables through a variety of sourcing, pricing, and transportation and logistics initiatives that will drive unnecessary costs out of the supply chain.
- Developing strong criteria for a simple front-of-package seal that will help consumers instantly identify truly healthier food options such as whole grain cereal, whole wheat pasta or unsweetened canned fruit;
- Providing solutions to address food deserts by building stores in underserved communities that are in need of fresh and affordable groceries; and
- Increasing charitable support for nutrition programs that help educate consumers about healthier food solutions and choices.
Bill Simon, Walmart CEO and president says, “No family should have to choose between food that is healthier for them and food they can afford.”
Due to its size and buying power, Walmart has the ability to make a difference in the way suppliers produce food. Walmart will change the way key products of its Great Value private brand are made and work with other companies to reformulate national brands. The goal is to reduce sodium, sugar, and trans fats intake by Americans. In addition, Walmart plans to deal more directly with farmers and reduce or eliminate higher prices for healthier options such as reduced fat on products by the same company. This will result in healthier options for lower prices.
Walmart believes that with all the changes it has planned, it can save Americans up to one billion per year on fresh fruits and vegetables.
To view the Walmart press release which provided information for this post, please go to http://walmartstores.com/pressroom/news/10514.aspx.



